Just Call Me Seb
It is great to see you on my website, where I share information about 25 years of experience in business and life.
A creative entrepreneur with a passion for effectiveness & efficiency
Effectiveness through Strategic Planning by defining clear goals and objectives combined with Efficiency by improving processes to streamline operations and reduce resources ensures that an organisation achieves its desired outcomes in the most cost-effective and resource-efficient manner.
Client Portfolio
Latest News
The Evolution of Modern B2B Sales
In today’s rapidly evolving business landscape, Business-to-Business (B2B) sales remains a cornerstone of corporate growth and profitability.
Research to Fuel Customer-Centric Success
“The customer is always right” is a venerable old business saying. But in today’s marketplace, customers have more choices than ever.
Organisation-Wide Market Orientation
Most marketers grasp the importance of a customer-centric approach. However, an alignment across large enterprises often proves tricky.
The Customer Culture Myth
The Imperative of Customer Culture: The Key to Long-Term Business Success Most businesses claim to have some level of customer focus. Their sales and marketing teams try to identify target
Case Studies
From Local Craft to regonised Brand
How Strategic Framework Transformed a Sustainable Accessories Brand: From Local Craft to European Market Leader Most sustainable brands fail to scale because they confuse good
Brand Digital Channel Expansion
A systematic approach that transformed a risky venture into a €15 million growth opportunity.
From Market Assumptions to Market Leadership
How Evidence-Based Research Transformed a Traditional Wine Distributor The Problem with Marketing Today Most businesses make critical marketing decisions based on assumptions, not evidence. They
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